FRACTIONAL CFO FOR SMEs
The CFO in your corner, whenever you need one.
BOB EVANS, FOUNDER OF INSIGHT-FD
Driving stronger cash flow, sharper profitability and clear financial visibility for £1m to £10m UK businesses, backed by 40 years of board-level experience and scaled to what your business needs.
WHY PARTNER WITH A FRACTIONAL CFO?
Senior finance leadership, sized to your business.
Fractional means you get a senior CFO for the days, decisions and moments that matter most: sharper forecasting, better management information, tighter cash discipline, and someone at the table prepared to ask “So what?” when the numbers land.
The right finance structure isn’t about spending the most or the least, but finding the mix of control, insight, challenge and leadership that fits where your business is today and flexes as you grow.
FRACTIONAL CFO SERVICES
Where your numbers start working for you.
Clear forecasts and sharper decisions, with a finance partner who tells you exactly where you stand and what to do next.
Cash Flow Forecasting
Cash is where good businesses come unstuck. We project your cash position, prepare you for what’s ahead, and be finance-ready when you need it.
Profit & Performance
We analyse your revenue streams, costs and margins to show exactly where profit is being made, and where it’s quietly leaking away.
CEO & Founder Support
Running a business can be isolating. We act as a sounding board, a challenge partner and, when needed, the person who holds you to your own targets.
Management Reporting
Bespoke reports that mean something. We turn raw numbers into management information you can actually act on, and explain why every figure matters.
Strategic Planning
Growth, exit, succession or scale. Whatever the goal, we build the forecasts and business plans that show what it takes to get there, and how long it’ll take.
KPI Setting & Tracking
You can’t improve what you don’t measure. We set the right KPIs for your business, track them consistently, and flag it early when something drifts.
FREE REVIEW
Find out what finance support your business really needs with a free CFO Structure Review.
In a confidential conversation, we’ll look at your finance team, reporting, cash visibility, leadership needs and growth plans, so you come away knowing whether a fractional CFO is right for you and what good support would look like.
MEET YOUR CFO
The finance partner who’ll tell you how it really is.
I’m Bob Evans, a CIMA-qualified finance leader with 40 years of board-level experience across construction, retail, manufacturing and the service sector, so I know what it’s like when the pressure’s on, the bank wants answers, cash is tight and a big decision can’t wait.
I set up Insight-FD in 2021 because I saw too many good businesses making big calls without the financial insight to back them up, run by owners who were brilliant at what they do but flying blind on cash, margins and what came next.
My first job is always to listen, because I can’t get under the skin of your business until I understand you, your values and where you want to take it.
Although I’m an accountant by background and training, my advice covers every commercial side of running a business, from realistic forecasts and meaningful KPIs to systems reviews and profit improvement programmes that make a real difference to the bottom line.
I try to lead by example, so while I genuinely love what I do, I’m just as committed to a healthy work/life balance, which for me means time with family and friends, the theatre, a good film, running, and a spot of wood turning (the perfect antidote to a spreadsheet).
CLIENT FEEDBACK
What businesses say about working with Insight-FD.
Bob brings a combination of strategic thinking and practical financial expertise that makes a real difference to the business. I would not hesitate to recommend him to other organisations as a Fractional CFO.
Bob and Insight-FD were a great help with forecasting and testing our financials to support our successful round of fundraising. They made a point of really understanding our business.
Bob combines strong insight with a practical, solutions-oriented mindset. His support has been instrumental in establishing Braden UK Ltd and continues to add real value to the business.
As a business advisor, Bob has been an excellent and insightful source of knowledge on areas ranging from the strategic to the nitty-gritty, all delivered in a very personable manner.
